Member Spotlight: CIPA
The quick and reliable transfer of product information has always been a crucial component of any successful business. The ability to give the sales team all the resources available helps the end-user make an informed purchasing decision, which creates return business opportunities that are imperative to the survival and success of a company. CIPA USA recently partnered with SDC (SEMA Data Co-Op) to coordinate our product information with SDC’s proven information distribution processes. CIPA USA has hundreds of SKU’s fitting thousands of different applications across a broad range of Aftermarket and Original Equipment market categories. The SDC Help Desk has been reliable, friendly, professional and responsive, bringing a wealth of knowledge when assisting our staff to integrate our ACES/PIES data seamlessly into their system. The results have been nothing short of extraordinary.
A CIPA USA approved Receiver can, with a few simple clicks, access everything from product descriptions, images, volumetrics, and pricing of current and upcoming products. CIPA USA retains the ability to update product data and upload immediately to SDC, without any wait times or delays for the updates to be published. SDC is fast becoming the benchmark for the industry, and CIPA USA is pleased to be a Platinum Level Supplier.
Located in Port Huron, Michigan, CIPA USA has enjoyed a long history as an established leader in the Aftermarket and Original Equipment mirror markets. For over 25 years, CIPA USA has enjoyed success in the Towing, Marine, Recreation, and Original Equipment Replacement Mirror segments of the market, and has recently added a full complement of Lighting solutions for most types of transportation platforms. We strive to continue to bring new products to the market using innovative R&D, precise quality driven manufacturing procedures, and modern, effective marketing strategies at a competitive price to the consumer.
CIPA USA introduces a new product to our diverse towing mirror line with the arrival of the Universal Bar End Towing Mirror (CIPA Part #11980). The 11980 mirror is easily and securely installed onto your vehicle’s existing rearview mirror using twin adjustable clamps. It can be fully extended to a total length of 22” for superior rearview vision, and the elimination of dangerous blind spots.