Member Spotlight: Flowmaster


Thirty years ago, Flowmaster® mufflers were conceived as a solution to a growing problem with sound issues at race tracks in California and beyond. In his successful effort to quiet race cars without reducing performance, our founder refused to accept the status quo of the day and instead pushed exhaust technology beyond common thinking. This led too many ‘firsts’ in automotive exhaust science, as well as many patents protecting the various technologies used in Flowmaster products. With those developments, Flowmaster ushered in a revolution in automotive performance exhaust.

Our mission is to deliver the best exhaust products to the market. Already one of the leaders in exhaust technology, our mission is to bring you the highest quality exhaust products through innovation, advance manufacturing experience and dedication to customer service and satisfaction.

The same mission we apply to our products also stands true for our data. We strive to give our retailers what they need to sell product. Our data team is dedicated to customer service and satisfaction.

Before SEMA Data Co-op we did not have reliable way to reach our specially aftermarket retailers, nor did our retailers have an affordable avenue to reach us that made sense. We carry over thousand SKUs and with enormous application data.

SEMA Data Co-op was able to make the connection a reality. With providing a simple way to manage and exchange data in a format the retailer can use without a price tag, the SDC has helped us expand our reach when it comes to product data.


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