Member Spotlight: Adenna
Established in 1997, Adenna Inc. markets and distributes a wide variety of hand protection and healthcare products around the world. Adenna serves customers across a variety of industries, including mechanics and technicians in all segments of the automotive industry.
We offer over 20 different styles of disposable gloves to keep automotive professionals’ hands healthy and clean, and to protect them against acetone, grease, solvents, paints, isocyanates and other hazardous materials.
By partnering with the SEMA Data Co-Op (SDC), we are able to deliver our product descriptions and data including specifications, pictures and videos to wholesale distributors, dealers and retailers in the automotive aftermarket efficiently and accurately.
“We want to be the trusted provider of hand protective gloves in the automotive market,” said Maxwell Lee, CEO and President of Adenna Inc. “To accomplish that we need to meet and exceed expectations of the market with quality products, data and ongoing support.”
This past year Adenna achieved the Platinum status with SDC, meaning Adenna has reached the pinnacle of data quality and completeness to meet even the most rigorous Receiver’s requirements.
During the most recent SEMA show, Adenna released a series of professionally filmed videos about hand protection and proper glove use that will benefit glove users in the automotive and industrial fields. These one of a kind videos are hosted by models, actors and TV hosts, Sarah Schreiber and Casey O'Keefe, and they were filmed at the SEMA Garage facility in Southern California.
These short videos are now available from the SDC PIM system for Receivers to access. Topics include handling chemicals with nitrile gloves, differences between latex and nitrile gloves, proper glove use, glove selection, etc. SDC serves as another channel for us to bring this important educational information to the automotive distributors, sales reps, mechanics, technicians, etc.
We look forward to continuing our partnership with SDC and to providing accurate, updated and complete product data information to the automotive aftermarket via the SDC's secured and structured platform.