SEMA understands what a challenge it can be to manage product data, whether it is weights and measures, accurate descriptions, current pricing, UPC codes or application data to power vehicle specific parts look-ups. That’s why we have undertaken this challenging project to create the definitive, industry owned and operated centralized data repository, complete with a comprehensive set of online data management tools.

We believe that all Manufacturers should have direct ownership of their product data and that it should be configured and stored in the accepted industry ACES and PIES standards. The SDC provides a full-time Data Lab to assist Manufacturers in the onboarding process, and our user-friendly system validates standards compliancy. Once their data is securely stored in our data repository, customers have the ability to receive data exports in any custom or standardized format required to power their internal warehouse, retail and Internet systems.


  • Full Data Lab support throughout the process
  • On-boarding of Manufacturer data from any format electronic file (even an excel spreadsheet)
  • Stringent validation processes ensure data meets SDC requirements
  • Data is stored securely in industry standard PIES and ACES formats
  • Unlimited exports to all approved Resellers at no charge to the Manufacturer
  • Permissions based exports ensures that data is given only to approved Resellers
  • No extra fees for special Reseller requirements
  • One low fixed monthly fee ranging from $150-$600 per month for total participation in on-boarding, validation, secure storage and unlimited standard or custom exports. No setup fees or added charges!
  • Unmatched Speed-to-Market to deliver your updates and changes in near real time
  • Your data included in SEMA Search for use by WD’s & retail sales people for product reference


    • Full Data Lab support throughout the process of creating your exports
    • Unlimited data exports from approved Manufacturers is FREE to SEMA members!
    • Custom export configurations available to fit any Reseller requirements
    • Web services to power internal business applications, POS systems and web sites
    • Scheduled bulk exports or data on demand
    • Instant updates available, as soon as a Manufacturer makes a change
    • Free access to SEMA Search
    • Free API integration to access the SDC data repository real-time


    • Manufacturers maintain complete control and ownership of all data
    • “Do it once” solution consolidates effort and minimizes expense
    • With virtually no barriers to entry, all Manufacturers large and small can join affordably
    • All inclusive, always on, centralized storage & distribution point for industry product data
    • Development and initial operational expenses underwritten by SEMA


    If you are a manufacturer or supplier of automotive parts and accessories, contact us today to learn how we can help “get your data house in order”. Whether you have XML ready PIES and ACES files to send us, or you don’t know where to start, we are here to help.

    Warehouse distributors, retailers and e-tailers should contact us now about your data needs and get signed up as an authorized data Reseller. Be sure to talk to your Manufacturers about joining the SDC!

    The SEMA Data Co-op is truly a collaborative effort to bring Manufacturers and Resellers together to sell more parts and grow your business. We look forward to serving you!


    We are just so happy that the SDC is now the central hub for standardized data and the AAIA keeps the look-up tables (VCdb and PCdb) also standardized. It has been a lot of work to integrate everything into our site, but it’s well worth it.

    Eric Coomer



    Let me just say, we at TITAN Fuel Tanks, have a great respect for the SEMA DATA COOP team. I know we have been a SEMA member for quite some time, and I believe we have been with the SDC since the beginning. In September 2012, I was tasked with providing our product data to the SDC. This proved to be a huge task, but doable, with your support and encouragement I was able to provide the PIES data and have helped maintain this data set for the last two years. This has been a huge asset to our sales efforts.
    As you know, I have personally been just overwhelmed/stifled by the ACES data. Not any more, thanks to Mike at TITAN and the SDC Team and what we have accomplished together. I am very glad to now have TITAN PIES data validated and to be at the Bronze level with the SDC. This was honestly, a feat that I did not know was doable just by the enormous amount of data stock-piled in our aftermarket pickup truck industry. To have TITAN products quantified at this level is indeed a solid milestone.

    I have said this before, and let me say again - Kudos to everyone that participated, this sure was a win for everyone.

    Here’s to a bright and adventurous future together!

    Scott Weyerman

    Inventory Manager

    TITAN Fuel Tanks