End-to-end solution to author, validate,
store and distribute product data

Shift Your Data Into High Gear!


SEMA understands what a challenge it can be to manage product data, whether it is weights and measures, accurate descriptions, current pricing, UPC codes or application data to power vehicle specific parts look-ups. That’s why we created the definitive, industry owned and operated centralized data repository, complete with a comprehensive set of online data management tools.

We believe that all Suppliers should have direct ownership of their product data and that it should be configured and stored in the accepted industry ACES and PIES standards. The SDC provides a full-time Data Lab to assist Suppliers in the on-boarding process, and provides validation services to assure standards compliance before the data goes into the repository. Once it is securely stored, customers have the ability to receive data exports in whatever format they require for use in powering their internal warehouse, retail and Internet systems.

Supplier Information

MANUFACTURERS, IMPORTERS, BRAND OWNERS

Complete, affordable product data management for any business, large or small

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Receiver Information

DISTRIBUTORS, RETAILERS, eCOMMERCE

Access the largest source of product data in the specialty automotive industry, FREE to SEMA Members

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SEMA Search™

SEARCH, CLICK, FOUND

Your comprehensive online electronic catalog powered by the extensive SEMA Data Co-op data repository.

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By partnering with the SEMA Data Co-Op (SDC), we are able to deliver our product descriptions and data including specifications, pictures and videos to wholesale distributors, dealers and retailers in the automotive aftermarket efficiently and accurately.
“We want to be the trusted provider of hand protective gloves in the automotive market,” said Maxwell Lee, CEO and President of Adenna Inc. “To accomplish that we need to meet and exceed expectations of the market with quality products, data and ongoing support.”

Maxwell Lee

CEO & President

Adenna Inc.

500

Brands

3,500,000

Parts

50,000,000

Vehicle Applications

Serving tens of thousands of retail and ecommerce locations

Our Services

Providing the knowledge and services that are vital to your success.


Suppliers

  • ON-BOARDING

    Load your data from any electronic file format, even an Excel spreadsheet

  • VALIDATION

    All incoming data is validated for compliance to PIES & ACES industry standards

  • DATA OWNERSHIP

    No data is exported without approval by the Supplier

  • 24/7 ACCESS

    Access your data to make updates as often as you like, and deliver instantly

Receivers

  • FREE DATA

    Unlimited data exports to SEMA Member companies at no charge

  • CUSTOM EXPORTS

    Standard and custom configurations available to fit any Receiver requirements

  • CENTRALIZED SOURCE

    Receive manufacturer product information, digital assets, and more from one place

  • WEB SERVICES

    Connect directly to the SDC via API for instant data on demand!

General Benefits

  • DATA LAB SUPPORT

    Live technical support throughout the process, we never leave you stranded

  • UNLIMITED EXPORTS

    Unlimited exports to all approved Receivers at no charge to the Supplier

  • NO ROADBLOCKS

    With no barriers to entry, all Suppliers large and small can join affordably

  • INCREASE SALES

    Grow your business with great product data

Integrate SEMA Search™ into your business!

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